As an article
Don’t pressure your readers
But being too pushy in your sales talk, your reader will know when they are being pressured. They can smell that they are being set up to buy something.
Unlike a catalogue-like website like Amazon.com and eBay.com, your article should not be like a sales promotion advertisement.
No one like to be sold
Remember no one likes to be sold online. Lend them a helping hand and guide them to click on to your link.
You can promote your products or service in your article but do it in a more subtle way. Your prospects will understand that when they get to the end of your article they have to follow you via your link in your resource box in order to get more information from you.
That way, if your article is worth reading and is written in a way that leaves your reader interested and hungry for more, and you can offer in finding a potential and viable solution to their problem, they will click through immediately to your website.
Provide rich contents in your articles and they must be relevant to the topic, especially to a product or service you are promoting and endorsing.
Consistency matters in terms of your topic and your voice. If your reader has been following you via your articles or blog they will return to hear more from you.
They return because they are building a relationship with you because they like what you say in the topic of your niche and very importantly how you say it.
Build a relationship
Be honest in your article. Your reader will feel comfortable to continue reading your article and relying on your content.
After reading a few of your articles, they will be able to build trust with you as you can provide them with the solution they want.
To be an effective article marketer, you must learn the art of giving and you will receive more.
Give them something valuable, maybe some information that is not available elsewhere which they will thank you for it. Make yourself stand out among the crowd.
If no one is paying attention to you, you need to know How To Write An Article